Face-to-face and sometimes mask-to-mask networking is critical to building great business relationships for 3 simple reasons.
2. Body language
Ever hear of the 7-38-55 rule? 7 percent of meaning is communicated through spoken word, 38 percent through tone of voice, and 55 percent through body language. Without face-to-face communication, you lose emotional connection. And emotional connection is what sells.
3. Avoid Misunderstandings
When meeting in-person, you know who you are talking to and can respond accordingly. You can focus on what’s important to the person in front of you and how you can help. When you hit publish on the web, there is no tailoring, no instant feedback loop, and no body language to read.